THE PURPLE COW by Seth Godin [Book 31 of 2010]

It’s been a while since I reviewed a non-fiction book, but I’m making them more of a priority in my reading pile. I’ve had so many people tell me that they only read non-fiction, that I’ve vowed not to become one of those people who only read fiction, which I pretty much was before meeting the only non-fiction readers. Anywho, I do have two non-marketing-based books coming up in this series before the end of the year. But until then, here’s yet another review of a marketing book: THE PURPLE COW by Seth Godin

Why I Decided To Read It: While doing marketing research for 32 CANDLES, I kept stumbling across the cult of Seth Godin. THE PURPLE COW isn’t his most recent book, but the title intrigued me, so I downloaded it on my iPad.

What It’s About: How to market your product in an age when TV and print advertisements have pretty much reached their saturation points.

What Makes It Different: This book is basically an homage to products that marketed in a different way.

What I Loved: I love that Godin encourages his readers to take risks, and think differently about the way we market our products. He has an extremely strong writing voice, which made this a very easy read. I felt like I was learning and receiving an inspirational message at the same time. It was also great to see how many things 32 CANDLES had gotten right in purple cow terms like the cover, and going hardcore after a specific group (my goal is that every black woman with a natural has heard about this book by year’s end) as opposed to casting the widest net possible.

What I Didn’t Like: The cover art really didn’t do the book justice. Like at all. I wanted the cover to be as outside the box as what was inside.

Writing Lessons Learned:

Landscaping. This book is very well laid out. Both the chapters and paragraphs are short. The ideas are presented in a clear, concise, yet dynamic way. I think everyone writing a self-hlep or marketing book should look at the layout of this one.

The opposite of traditional. One of the things that scares me the most about my next book is that though the situation is the same as a lot of other books (four friends living, working and loving in a big city), but the characters themselves are unlike any others found in literature right now. However, in Seth Godin’s world view a product that we’ve seen before isn’t a product worth making, and that coincides pretty much with the way I feel about literature. Why write the same ole, same ole, when you can write something entirely different? Also, writing something different helps you to avoid market saturation.

Take risks. If an idea comes to you for your book, and your first instinct is, “No, that’s too crazy. That will lose me readers” — that’s the idea you want to hold on to. That’s the idea that just might make your book.

To Whom Would I Recommend This Book: MFA Students, Entrepreneurs, Filmmakers, Writers w/ New Book Deals, Creatives With Business Sense.

Click on the cover pic to buy the book!


Back on the Writing Horse [Writing Demons]

Just as I thought that my grief over Tulip’s death would keep me from my novel indefinitely, this interview that I did the FLY blog posted, and I was reminded that don’t believe in writer’s block.

In my practice, there is only writing and not writing. And your reasons for not writing are never ever valid. Ever.

As Marilyn at Writing Pad is always advising, “Keep the pen moving.” So yes, after four days of not writing, I picked up my computer and started working on my novel again last Friday . And I’ve upheld my writing practice every day since.

In general, I give myself a 7-day limit on tomfoolery. The rule is that if I go more than 7 days, then I have to read the The War of Art. So far I’ve only had to re-read it twice. But what do you guys do to beat “not writing?” Always looking for new fighting moves…

Oh, and speaking of Writing Pad, they’re not only having a party on Thursday, but they’ll also be raffling off a 5-week writing class. I’ll be there. And so can you. Check out the details HERE.

featured image credit: Rusty Boxcars

Good conversation

To my great surprise, the best part of being out on the road for the book is getting the chance to talk to friends for long unadulterated periods of time. There’s an ugly thread in certain movies, in which women are accused of talking too much (almost always by men).

But in my opinion, we don’t get the chance to really talk to each other enough. I’ve had several meaningful one-on-one conversations with different friends over the past six months. And I already know that when I look back on this time in my life, this is what I’ll remember: the talking, which we so rarely have or make time to do anymore.

featured image credit: Fascinating Girl

This is what happened

This is what happened. Tulip had a seizure. It was very scary. But then she was given baby food, which perked her right back up and we were told that it looked like she had a tumor that was keeping her from producing enough insulin. We could go on our Hawaii vacation, but she would have to have a rather expensive surgery when we got back. Also, the tumor might be so small that they wouldn’t be able to find it, we were warned. Much like the two surgeries she’s had to remove cancerous growths on the outside of her stomach, she might have to have more follow-up surgeries to find this tumor that they think she had.

We got back from vacation and Tulip greeted us at the door, happy to see us, her old self, except for an occasional pee puddle on the floor. I went to DC, so no surgery yet. But the day I got back, Betty got a terrible ear infection and while I was picking up her antibiotics, my MIL called to say that Tulip was having another seizure. I rushed home and gave her corn syrup and the last of Betty’s old baby food. She once again became her old self, and CH scheduled the surgery for the following Monday.

On Monday I got up and I felt good. I hadn’t exercised in a while and I hauled myself downstairs for 20 minutes of JUST DANCE, while CH dropped Tulip off at the vet. We had planned to go to a Weight Watchers meeting to weigh in that morning, but when I came out of the shower, I could smell vomit wafting down the hall. Betty had thrown up in her crib. We rushed her to the doctor, who told us to discontinue dairy and keep her hydrated. By the time we got back to the house, Betty was exhausted. We put her down to sleep in her newly cleaned crib and CH reminded me that the vet would be calling when Tulip was out of surgery and ready to be picked up.

I felt harried and resentful. Here’s what I absolutely didn’t have time for the day before I was set to leave for a book event in Pittsburgh: a sick baby and a sick dog. I thought about how much Tulip had disliked the halo she’d had to wear for two weeks after her last surgery. I remembered how she hadn’t been able to judge distance, and had run into the back of our legs quite a few times, which had been painful. I thought to myself that I should have reminded CH to ask about doggy valium, so that Tulip didn’t get quite so distressed in the halo this time.

Emails were piling up. There were many blogs to post. I hadn’t written my pages yet, and would not have time to do so later. I had just started sorting through all of this when the phone rang.

The vet explained it to me in the same tone of voice that he had used a few weeks ago, when telling us that Tulip could come home, but they were worried about her insulin levels. His voice was calm and even, which is why it took a while for me to register his words and become alarmed.

The tumor, as it turned out, was not small. It was large. It covered half of Tulip’s pancreas, which they could cut out, but there were also spots on her liver and on another organ that I can’t remember now. The tumor, as it turned out, was big. And malicious.

We did have a choice. They could cut out the pancreas and sew her up and send her home to live with us for a month or two before the cancer fully took over. But the recovery would be very painful for Tulip and we’d have to give her insulin shots for the rest of her short life and she’d still die of cancer.

So if we wanted they could do that. Otherwise, she was on the operating table. The surgeon could just not wake her up.

I did not interrupt, even though I always interrupt, even more so when I am angry, happy, or confused. But this time, I listened to the entire explanation.

Tulip is a rescue dog, a pit bull terrier mix. Her history from what we’ve been able to piece together is that she was bred to be a fighting dog. Her ears were cut, so that she could serve in this capacity. But she must not have been a very good fighting dog. She didn’t have that instinct. So they used her to birth litters of other fighting dogs. Then they filed her teeth down, so that she couldn’t defend herself and let the other dogs use her as a punching bag. She had low-hanging teats, chronic arthritis, and several scars on her face and body that tell this tale.

She is prone to ear infections, b/c her ears had not been cut well or by a professional. She is blond, so occasionally she had to have these growths removed from her stomach, but that’s common with blonde dogs.

She is great with kids. Her rescue org pic was of her licking a laughing child. We loved her at first sight, though it was not she we had come to see, but another dog. I was 8 months pregnant at the time. But unlike the other dog, she did not try to jump on us, she was just happy to meet us. This, we would come to find out, is her defining trait. More than any other dog I had ever known, Tulip is always happy to meet a new person.

Tulip, as it turned out, adored people. Though, people didn’t always adore her. We have a neighbor with two yappy small dogs who always crossed the street when he saw us coming and sometimes even gathered his dogs up in his arms, as if he was afraid for their lives. Junior high kids gave Tulip wide berth, as if she were made of radiation as opposed to love. We also forewent looking at a bunch of houses that we were interested in renting, b/c she was on the unacceptable breeds list.

But most who met Tulip agreed. She was a very sweet dog, a very friendly dog.

We had only had Tulip for a year and a half. And the choice we were given didn’t really seem like a choice, “Before she came to us, she had a very hard life,” I said to the vet. “I don’t want her to be in any more pain.”

So there you go. Tulip went for surgery and she didn’t come back.

At first my tears were bewildered. “I thought it was a little surgery. It never even occurred to me…”

By that night, they had gotten angry. “She’s our dog, and I want her back,” I said to CH, before crying myself to sleep.

By the next morning, I was just sad. Tulip had become so much a part of our lives, I kept wondering where she was … then remembering again. I cried again that night on the red eye to Pittsburgh. And again the next day. On Thursday, I cried on the beautiful drive from Boston to Smith College. Then I cried again on Friday, on the drive from Smith College back to Boston.

I ordered a pizza after checking into the hotel and watched the season premiere of GREY’S ANATOMY on my iPad. SPOILER: In this episode Derek deals with his PTSD after the killing spree that ended last season by removing a very difficult tumor from a patient’s brain.

I no longer believe that there are Derek Shephards. I don’t believe that there is any such thing as a surgeon who looks at an impossible tumor and not only decides to cut all of it out, but also succeeds in doing so, as Derek Shephard does twice, sometimes three times every single season.

So I watched this episode and I cried. Because I don’t believe in this character anymore. And Tulip is dead. There I said it, Tulip is dead. And we were supposed to have years together, but we had less than two, before her Russian novel of a life came to a close. The neighbor’s dogs yap on. And I’m writing this on the Friday after she died, having not worked on my novel since that Monday. Having ignored my writing exchange partner’s increasingly worried emails for the past week. Having chastised myself several times for the continued breakdowns, because Tulip wasn’t a human, she was a dog, who we had only known for a relatively short time.

However, when I do this, when I say, “She was only a dog,” this only makes me cry harder. Because she wasn’t only a dog. She was good and she was sweet and she had a great, strong personality, that transcended, “only a dog.”

Usually this is the place where I find a silver lining and say something uplifting. But what else is there to say? Tulip is dead.

And that’s what happened.

THE PARTICULAR SADNESS OF LEMON CAKE by Aimee Bender [Book 30 of 2010]

So this is my second book review of the year inspired by a suggested book from our Fierce and Nerdy book blogger, Amy Brown. The first book, THE MAGICIANS by Lev Grossman turned out to be my favorite book of the year so far. But what did I think of THE PARTICULAR SADNESS OF LEMON CAKE by Aimee Bender? Read on to find out!

Why I Decided To Read It: B/c Amy made it sound soooo intriguing.

What It’s About: A girl discovers at a young age that she can tastes the emotions and inner lives of the people who prepare and make the food that she’s eating.

What Makes It Different: You know how they say white Americans can’t do magic realism? This is really good magic realism. And it’s really good precisely because this family is so very WASPish.

What I Loved: The writing is in one word: exquisite. I mean really, really exquisite. Spare and potent, just the way I like it. Also, the concept is killer, and I thought the hotly debated ending was perfect. I also loved that the whole thing was set in my beloved L.A.

What I Didn’t Like: I listened to the book and it felt like the author spent chapters and chapters describing the main character’s home and family. I actually put it down and listened to a whole nother book before coming back to this one. So I’d say give it about 100 pages to really get good and cracking. It’s worth the journey in, though.

Writing Lessons Learned:

It’s the writing stupid. This book really made me want to write better than I do. I always do my best when it comes to my own writing, but this book reminded me that I could do even better if I put my mind to it. Hopefully my next book reaps the benefits of the lessons learned here.

Write the back story. The ending, which I somehow didn’t see coming, but was, now that I think of it, inevitable, made the whole story feel like it had the structure of a Jeopardy question. “What is how did this character become the person she became, Alex?” And it makes me realize that some of the very best stories, are actually back stories.

Family as character. I’ve noticed that a lot of fiction characters, including my own, operate in a vacuum of family. Their parents aren’t around. Their siblings are merely comic relief and sounding boards. But no, Bender, paints a compelling portrait of an LA family that is boring, distant, woven tightly, light, and dark — all at the same time. Seriously, the best rendering of a family that I’ve read in quite a long time.

To Whom Would I Recommend This Book: Angelenos, People Who Love Magic Realism, Writers, Magical Thinkers, and Foodies.

Click on the cover pic to buy the book!


Fall TV is Back!!! [Pt. 2]

I’m the kind of chyck who likes to make new friends, but keep the old, so in the interest of fair and balanced TV reporting, I want to follow up yesterday’s new shows blogumn with one about all the returning shows I’m looking forward to.

1. HOW I MET YOUR MOTHER: Though seriously, if Ted doesn’t up and actually meet this dang woman soon, Barney might not be enough to keep me. That’s all.

2. HOUSE: I’m not dying to see what happens like I was last year, though. Sadly, I think the show has come to an impasse with its main character. He either needs to get better (which would make him less House-y) or he needs to commit to being an awful human being (which would get boring). Hope the writers can plot their way out of this one.

3. LIFE UNEXPECTED: This one kind of grew on me like BROTHERS & SISTERS, and I still have a hard time explaining why I like both so much.

4. MODERN FAMILY: My favorite new show of the 2009-2010 season. Here’s hoping they can keep it up. I’ve really missed this sitcom over the summer.

5. GREY’S ANATOMY & PRIVATE PRACTICE: My two favorite dramas on TV. I tend to watch them as a block, which is why I lumped them together. Both had terrific cliffhangers, and I’m interested to see how the shows’s characters are faring now. Also, I’m hoping for more crossover episodes this season.

6. BIG BANG THEORY: Sheldon dating — this I’ve GOT to see. But why oh why did they move this show to Thursday??? That night is so crowded now. Serious sad face.

7. 30 ROCK: I can’t ever see me not loving this show. Viva Tina Fey!

8. DESPERATE HOUSEWIVES: This show wouldn’t have made it on to my list after last season’s shrug of a year. But Vanessa Williams is moving in. Yay!!! Can’t wait see her mix it up.

9. BROTHERS & SISTERS: This was another great cliffhanger. Though I’m still puzzling over why Rob Lowe left the series. It’s like he can’t settle down with one show. Weird.

It should be noted that FRINGE and V didn’t make the list, b/c we’re watching FRINGE on DVD and V isn’t coming back until like October. But what old shows are you most looking forward to this television season? Let us know in the comments!

Fall TV is Back!!! [Pt. 1]

Can I just say that this is like my favorite time of the year. Thank the Lord, Betty and I got CH Eye TV for his Father’s Day gift (after receiving a heavy hint via a “Buy Me This”). At the time we thought it would just benefit him, b/c quite frankly, we still weren’t all the way clear as to what Eye TV does. But then CH downloaded an Eye TV app on to my iPad, which allows me to access our television (live or recorded) while I’m on the road this week for 32 CANDLES. This means that I won’t miss a thing while I’m away. Yay, technology!

But enough about that. Let’s talk TV. Here are the new shows I’m going to give a chance or two, complete with level of interest (LoI) on a scale of 1 to 5.

1. MIKE & MOLLY: Two fat people, not as side characters (gasp!) actually falling in love (double gasp!) with each other (triple gasp-gasp-gasp)!!! I’m so there. It also helps that the actress who plays Molly was my favorite part of SAMANTHA WHO. LoI: 5

2. THE EVENT: So it’s sci-fi AND it Blair Underwood is in it as The President??? Dude, c’mon. LoI: 5

3. HAWAII 5-0: Soooo much testosterone just dripping off this one. But I like to support people of color getting acting work. And I just adore both Daniel Dae Kim (LOST) and Grace Park (BSG), so I’m going to give it a chance. A small one. LoI: 3

4. NO ORDINARY FAMILY: The only thing making me watch this is my utter love of sci-fi. But I do not have high hopes. LoI: 2

5. BETTER WITH YOU: It looks like this is a FRIENDS clone, and moreover, it looks like this show has absolutely no PoC, but I’m going to give it one (and only one) chance, just in case I’m wrong on both counts. LoI: 1

6. UNDERCOVERS: Um … Boris Kodjoe. I mean is he reading a phone book later on? B/c I’d watch him do that, too. Plus, I’ve loved just about everything J.J. Abrams has touched over the last five years. LoI: 4

7. $#*! MY DAD SAYS: I have an unhealthy interest in watching anything with William Shatner involved. LoI: 2

8.  OUTSOURCED: As an American who considers her time working in a foreign country a rather surreal comedy, yes, I’m interested in this particular tale of another American doing the same in sitcom format. LoI: 4

So those are the new shows I’m going to give a chance. What are you looking forward to? Sound off in the comments! And tomorrow we’ll talk about the returning shows!

Finally Went and Saw SCOTT PILGRIM

Finally went and saw SCOTT PILGRIM for an impromptu date night, and a few things occurred to me while watching it.

1. I think I might be officially over Michael Cera. His usual schtick undermines his performance here and it’s gotten to the point that I seriously wonder whether he can actually act or if he’s been coasting along on his affected personality all this time. Either way, I think he could benefit from acting classes as it would be nice to see him make an actual choice one of these days.

2. The love interest, Ramona, is shockingly unlikeable, which is sad, b/c she looks like a non-Hollywood-processed woman and her hair is clever. I really, really wanted to like her, and unlike Michael Cera, I don’t think the actor is to blame in this case. She is written rather poorly: she seems to have no agency beyond her apparent and continuous disdain for Scott Pilgrim. I found it hard to root for them. It reminded me that when it comes to romance, conflict is great, but at the end of the day, you’re characters do actually have to like each other. If it’s one-sided, it’s just not going to work.

3. As for the other women, they were all either harpies, who were mostly ignored by the male characters or complete puppets.  I can’t eat tons of organic cookies on Weight Watchers, even though they’re made out of much better stuff than the processed stuff. And I’m realizing that indie films aren’t going to do better by their female characters than say, a Judd Apatow movie.

4. Scott Pilgrim is soooo awesome to look at that it made me want to ignore Thoughts #1 and #2 and #3. People make fun of razzle-dazzle, but it can make up for a lot. Also, I enjoyed watching the filmmakers fail BIG. It’s sad when they fail small.

5. In the end, the story had more pizazz than heart, and was so painfully self-conscious, that I found it hard to take seriously. But it did make me want to read the comic book source material for myself, so that’s a win for the author.

Did anyone else see SCOTT PILGRIM? If so, leave thoughts in the comments.

FaN Notes: [Sept. 17, 2010]

Hey, hey, hey! Back from DC, and resting up for a bit before I hit the road again, starting with Pittsburgh on Sept. 22. Oh, Pittsburgh, it’s been six years too long. Can’t wait to see you again. But that all plugged, let’s talk about the good stuff — that’s right, our week at Fierce and Nerdy.

1. I’ve been thinking about Michael Kass’s heavily-resisted spiritual moment all week. It felt like I was there in that cave with him. What an amazing travel story.

2. Like Debra Goykhman, it always seems I’m battling some low-grade addiction: to TV, to the internet, to all sorts of things. The only two things I don’t resist at all are music and books. In my opinion you can never have too much of either.

3. I loved the awkward threesome in this week’s “Ask Dr. Miro.” It felt like a great situation for a Samantha-centered version of Sex in the City. It’s also our most popular blogumn of the week. Congrats!

4.  One commenter wondered why one of our “Dating Ell-A” bloggers gave the well-off Italian a second date after he took her to get a mani/pedi on the first one. All I have to say to that: curiosity is a hell of a drug.

5. My hats off to Josh Pullin, who recently began a journey to get down from 303 lbs to a healthy weight. Best of luck, Josh. We’re all cheering for you!


As someone who doesn't stick a high value on privacy herself, I found Zack Bunker's thoughts on Josh Harris, of WE LIVE IN PUBLIC fame, fascinating. Click on the pic for the article.

GIRL IN TRANSLATION by Jean Kwok [Book 29 of 2010]

So if you saw me IRL in August, you already know that I was just obsessed with GIRL IN TRANSLATION by Jean Kwok. What a great way to end the summer.

Why I Decided To Read It: Last spring it seemed like everybody was talking about this book, and it felt like I kept running into mentions of it everywhere I went online. So I decided to download the audiobook and see what all the fuss was about.

What It’s About: A Chinese girl moves with her mother to New York in 1997 after the Hong Kong handover. They are then put to work by her miserable aunt in her uncle’s horrible sweatshop.

What Makes It Different: I’ve never read a novel from the perspective of the daughter of a sweatshop worker. For me at least, this was a whole new POV.

What I Loved: Since I was actually in Beijing during the Hong Kong handover, I found it particularly fascinating to think about someone coming to the States at the same time. I loved the main character, Kimberly, and felt very inspired by her spunk and can-do.

What I Didn’t Like: I can’t discuss it without spoilers. So read the book, then we can talk about it. Suffice it say, it’s nothing so major that it would make me not recommend the book as a whole.

Writing Lessons Learned:

Embrace American values. What’s interesting is this felt story more American than most novels I read, in that the main character is chasing after the American dream of money and prestige, using sheer grit, hard work, and intelligence to achieve her goals. It made me cheer for Kimberly from the beginning because she’s so emblematic of a core American value.

Make your obstacles bigger. The main concern of this story is overcoming obstacles, and the obstacles that Kwok throws at her main character are worthy ones. What’s interesting is that these obstacles only get bigger and bigger as the story progresses with Kwok saving the biggest one for the end.

Think about how your characters think about boys. Since I have a character that regards men in a different way in my next book, I really, really, really loved the non-traditional way Kimberly thought about boys. She doesn’t sweat them and regards them as interchangeable, except for the few boys that she thinks are special. Four of these guys pop up throughout the book and they couldn’t be anymore different. Sorry to be so vague, but I really don’t want to ruin anything for you.

To Whom Would I Recommend This Book: Americans, High School Seniors, Anyone Who Needs To Get Inspired To Do Something Great.

Click on the cover pic to buy the book!